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"AI Shakeups and Innovation: 11x Leadership Change and Recraft's Success, Global Marketing Amid Tariff Uncertainty, Europe’s Science Funding Boost, and BookTok's Fyre Festival"
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Join us on "AI in Marketing" as we delve into the latest developments in the world of Artificial Intelligence and its impact on the marketing industry. In this episode, we discuss the recent transition at AI startup 11x, exploring the challenges they've faced and their strategic shift towards a broad platform strategy. We examine the global marketing landscape amidst uncertain tariffs and how agencies like Kepler are advising brands to adapt. Hear about a major European initiative aimed at fostering scientific research and attracting talent. We also cast light on controversy at the A Million Lives Festival in Baltimore, dubbed the "Fyre Festival of BookTok". Finally, we talk about Recraft, a buzzing San Francisco startup that recently secured $30 million in funding for its flourishing AI image model. Tune in for these captivating stories and more.
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- https://www.getvoicestream.com/
- https://www.nytromarketing.com/
- https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/
- https://www.marketingbrew.com/stories/2025/04/29/agencies-brands-tariffs-scenario-planning
- https://gizmodo.com/europe-unveils-565-million-plan-to-attract-scientists-from-u-s-as-trump-defunds-basic-research-2000598127
- https://techcrunch.com/2025/05/05/a-stealth-ai-model-beat-dall-e-and-midjourney-on-a-popular-benchmark-its-creator-just-landed-30m/
About:
Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.
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