"Sephora's Sports Moves, OpenAI's Reorganization & Microsoft's AI Evolution: An Analysis"

AI in Marketing

Welcome to 'AI in Marketing' podcast where we uncover the latest news and trends in the world of AI. In this episode, we delve into the innovative marketing strategies undertaken by Sephora in the sports sector to broaden their consumer base. We discuss the significant debate sparked by OpenAI's recent reorganization plan and what it means for AI safety, investor returns and its strained relationship with entrepreneur Elon Musk. We evaluate a key finding from Amazon Web Services (AWS) study that revealed generative AI as the top budget priority for IT leaders in 2025, and discuss IBM's workforce changes spurred by AI investments. Finally, we talk about Microsoft's new AI agent created to simplify the user experience on Windows 11. Tune in to learn more about these intriguing developments in AI.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.windowscentral.com/software-apps/windows-11/windows-11-settings-ai-agent-announcement-2025
• https://www.marketingbrew.com/stories/2025/04/30/sephora-basketball-running-point-unrivaled-wnba
• https://www.nytimes.com/2025/05/06/business/dealbook/altman-openai-plan-b.html
• https://venturebeat.com/ai/aws-report-generative-ai-overtakes-security-in-global-tech-budgets-for-2025/
• https://www.pymnts.com/artificial-intelligence-2/2025/ibm-ceo-hr-layoffs-due-to-ai-led-to-more-investment-in-other-roles/

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.