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AI, Storytelling & UX: How IBM is Designing Human-Centered Experiences
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AI isn’t just changing how we work—it’s reshaping how people discover, connect, and engage with brands. In this episode of AI: Voice or Victim, Greg Boone sits down with Amanda Downie (content strategist at IBM, with a performing arts background) and Todd Cramer (UX design and research leader at IBM) to explore the intersection of storytelling, design, and AI.
Together, they unpack:
- How AI is transforming search, content strategy, and the customer journey.
- Why human-centered design and empathy remain critical in the age of AI.
- The balance between informational vs. transactional content—and what businesses need to rethink now.
- Tools and workflows they’re experimenting with (from Firefly and Copilot to Claude and Perplexity).
- Why human + machine collaboration beats fear of replacement—and the real risk is doing nothing.
From search disruption to the future of e-commerce and the rise of agentic AI, Amanda and Todd share what it takes to stay relevant when the rules of digital engagement are being rewritten.
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