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HubSpot Inbound 2025: How AI & Breeze Are Changing Marketing with Tom Simon
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This week on AI: Voice or Victim, Greg Boone is joined by Walk West colleague and growth architect Tom Simon to break down what’s happening at the HubSpot Inbound Conference in San Francisco. From AI-powered lead generation to hyper-personalized customer journeys, Tom shares how HubSpot’s new Breeze AI is reshaping sales and marketing—and what it means for businesses navigating the lead flow crisis.
Together, Greg and Tom explore:
- Why the game is no longer about volume, but conversion
- How AI tools are collapsing the gap between MQLs and SQLs
- HubSpot’s bold moves with Breeze AI, content remixing, and ICP mapping
- The rise of hyper-personalization and why “seen, heard, and cited” matters more than ever
- Practical ways teams can adopt AI faster while keeping ROI in focus
If you’re heading to Inbound or curious how HubSpot is leaning into AI, this episode gives you a front-row seat to the strategies shaping the future of growth.
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