ROI in AI: Turning Intelligence Into Impact with Hunter Jensen

AIBiZ

In this episode of AIBiz, we dive deep into the real-world impact of AI on mid-market businesses with Hunter Jensen, founder and CEO of Barefoot Labs and Barefoot Solutions. With two decades of experience working with brands like Microsoft and Salesforce, Hunter explains how companies can move beyond AI hype to measurable ROI. From boosting proposal output in defense contracting to streamlining clinical trial protocols in pharma, he shares powerful examples of AI as a true operational asset—not just a flashy tool. We also uncover common pitfalls, the risks of public LLMs, and why now is the moment for mid-sized businesses to adopt secure, scalable AI platforms.

About the Guest:
Hunter Jensen is a seasoned tech entrepreneur and founder of Barefoot Labs and Barefoot Solutions. He has helped enterprises and growth-stage companies deploy AI with precision, balancing innovation with security. Hunter specializes in self-hosted AI architecture and helps organizations unlock performance gains while protecting sensitive data. His work spans industries like defense, legal, and biotech.

Key Takeaways:

• AI ROI is found in efficiency, productivity, and revenue—not just cost-cutting.

• Mid-market firms gain more by deploying organization-wide AI platforms than isolated tools.

• Legal, financial, and life sciences industries are unlocking hidden AI potential via secure self-hosted models.

• Lack of alignment with business goals and absence of training are key reasons AI projects fail.

• Early adoption is now a strategic advantage—mid-sized firms without AI budgets risk falling behind.

Connect with Hunter Jensen:
Email: [email protected] (mention you heard him on AI Biz)
Website: http://www.barefootsolutions.com/

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