Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Marketers Are Full of 💩? Let's Talk About It | EP106
MP3•Episode home
Manage episode 474563988 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is MSP marketing a waste of money—or are you just doing it wrong?
In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.
Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:
Why most MSPs fail at marketing (hint: it's not just the marketers)
What you really need before hiring an agency
The three pillars of successful MSP marketing
Real talk on lead generation services, brand building, and awareness
How to balance tech work with business growth
If you're frustrated with your marketing ROI or thinking about hiring a firm, this episode will give you the clarity (and reality check) you need.
🎯 Perfect for MSP owners, solo operators, and tech-forward business leaders.
110 episodes
MP3•Episode home
Manage episode 474563988 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is MSP marketing a waste of money—or are you just doing it wrong?
In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.
Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:
Why most MSPs fail at marketing (hint: it's not just the marketers)
What you really need before hiring an agency
The three pillars of successful MSP marketing
Real talk on lead generation services, brand building, and awareness
How to balance tech work with business growth
If you're frustrated with your marketing ROI or thinking about hiring a firm, this episode will give you the clarity (and reality check) you need.
🎯 Perfect for MSP owners, solo operators, and tech-forward business leaders.
110 episodes
All episodes
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