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Roller Derby, Donuts, and Doing Good - Upswept Creative
Manage episode 491611811 series 3398501
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Company: Upswept Creative
Guests: Sarah Giffrow
Year Started: 2011
Employees: 1-10
What if staying un-niched was your more niche than you think? In this episode, Sarah Giffrow of Upswept Creative shares why she chose variety over specialization, and how it’s helped her build a values-driven agency that aligns with who she is. From helping mission-focused clients to overcoming the challenge of marketing her own business, Sarah offers honest insights agency owners can relate to.
Key Takeaways
- How there are many forms to niching, including just being your authentic self
- How to align your marketing voice with your values (without turning off ideal clients)
- A practical way to carve out time for your agency’s own brand work
Chapters
1. Upswept Creative (00:00:00)
2. Intro (00:00:41)
3. Balancing Creativity and Niche (00:02:17)
4. Websites as a Gateway Drug (00:03:35)
5. When Government Does Good (00:06:59)
6. Not all Niches Look the Same (00:11:00)
7. Believe in Something (00:15:21)
8. Ways to Work On the Business (00:21:00)
9. Born or Made? (00:27:16)
10. Donut Taste Test Meetings (00:29:27)
145 episodes
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