AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)

Apptivate: App Marketing Explained

Questions John answered in this episode:

• If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads?
• How do you think creative teams are evolving now that AI is here?
• Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role?
• How is AI democratizing access to high-quality content for small and mid-sized brands?
• What AI tools do you recommend for marketers?
• How much should marketers be on top of new AI tools?
• Tell us about your time at Bluestacks.
• What advice would you give to someone trying to break into marketing today?

Timestamp:

• 0:58 John’s background
• 3:20 Footage engineering aka AI-generated imagery
• 4:57 Getting started with AI for making ads
• 7:26 Limitations of using AI for advertising
• 9:38 Will AI take our jobs?
• 12:43 The role of humans in AI-generated ads
• 14:58 The value of AI for creating ads
• 16:47 Recommended AI tools
• 18:28 How much should marketers be on top of new AI tools?
• 21:48 BlueStacks
• 23:43 How to rise to the top
• 27:47 What to do in Silicon Valley

Quotes:

(4:05-4:26) “Yes, the AI orchestrates the script, the voiceover, the performance framework, the footage with the supers, the music – but it needs good ingredients to work with to make the sauce. So, if you can actually engineer footage – particularly with people and products in the frame together (because that’s hard to shoot at scale), it would be a complete game-changer for the marketing industry.”

Mentioned in this episode:

• John Gargiulo’s LinkedIn
• Airpost
• Ready Set
• Sleepless