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App marketing with data-based storytelling - Drew Hampton (Varo Bank)
Manage episode 454922946 series 3587809
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Questions Drew answered in this episode:
- How do you go about data analysis and storytelling?
- Are there data points or topics you like to dig into that are often overlooked?
- Sometimes the results of internal models don’t match. What do you do when there are inconsistencies?
- What advice would you give to new managers?
Timestamp:
- 1:30 Drew’s background
- 4:57 What is Varo Bank?
- 7:00 Pivot tables for storytelling
- 8:28 How to present your story
- 12:30 Choosing the right segments to focus on
- 18:12 When data is inconsistent
- 22:16 Drew’s approach to leadership
Quotes:
(14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.”
(22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.”
Mentioned in this episode:
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