Green Software Engineering With Wilco At Voxxed Days Amsterdam Architect Tomorrow podcast

30:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Architect Tomorrow »
Green Software Engineering with Wilco at Voxxed Days Amsterdam

about a year ago 12:02

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A conversation with Wilco Burggraaf, Principal Lead Green Software Engineering at High-Tech Innovators, exploring the practical side of green software engineering.In this episode, we discuss:How Wilco transitioned into sustainability after 20+ years in ITBuilding a 700-member Green Software Foundation meetup community in the Netherlands in just 8 monthsThe complex relationship between energy efficiency and compute efficiencyCreating tools to measure CPU utilization at millisecond resolutionWhy idle time and underutilization are the "forgotten things" in sustainabilityThe embodied carbon impact of development practicesHow AI is changing how companies think about software materialization in sustainability reportingPractical approaches to integrating green software tools into CI/CD pipelinesKey Points:- Not all code lines have equal environmental impact- The challenge of attributional vs consequential carbon accounting in serverless- Why "build to last" should be a core principle of sustainable software- How temperature impact on devices affects battery life and overall sustainabilityRecorded at VoxxDays Amsterdam, this conversation bridges theory and practice, showing how green software engineering is moving from research to real-world implementation.Links:https://www.hightechinnovators.nl/ (Dutch)https://www.meetup.com/green-software-the-netherlands/

32 episodes

#Tech #Oliver Cronk

Architect Tomorrow

Green Software Engineering with Wilco at Voxxed Days Amsterdam

Architect Tomorrow

published about a year ago

MP3•Episode home

32 episodes

#Tech #Oliver Cronk

All episodes

Architect Tomorrow

1
Green Software Engineering with Wilco at Voxxed Days Amsterdam 12:02

8 weeks ago12:02

12:02

Architect Tomorrow

1
Why Data Centres Belong in Nursing Homes (Not Isolated Warehouses) with David from Leafcloud 28:55

10 weeks ago28:55

28:55

In this episode, Oliver speaks with David Kohnstamm from Leafcloud about a fundamental shift in how we think about data centre locations. Forget remote warehouses - the future of sustainable computing lies in nursing homes, apartment complexes, and anywhere with constant heat demand.David reveals why traditional data centres waste enormous amounts of energy cooling servers, while distributed computing can turn that "waste" heat into free heating for communities. The key insight? It's all about matching your infrastructure to locations with 24/7 heat requirements.- Why nursing homes are perfect data centre locations (constant heat demand, 24/7 operations)- The fatal flaw with office-based edge computing (weekends, evenings, seasonal gaps)- How Leaf Cloud delivers servers that literally pay their rent with waste heat- Why PUE metrics actually reward throwing heat away- The difference between heat recovery that works vs. heat recovery that fails- Why hot water heating beats space heating for consistent demand- How distributed computing can scale to meet 50% of residential heating needsThe Bottom Line: Location strategy for data centres should follow heat demand patterns, not just connectivity or land costs. When you place servers where constant heat is needed, you solve both sustainability and cost challenges simultaneously.#SustainableTech #DataCentres #GreenComputing #HeatRecovery #DistributedComputing…

Architect Tomorrow

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Using waste heat from data centres: Deep Green - Mark Bjornsgaard 9:57

11 weeks ago9:57

9:57

Please note: We apologise for the audio and video quality in this episode - as Oliver mentions, "we're a bit hesitant here because we're kind of squatting in part of Tech Show London trying to record a conversation" - but we couldn't miss the opportunity to capture this discussion!In this episode of Architect Tomorrow, we catch up with Mark from Deep Green at Tech Show London to discuss their groundbreaking approach to data centre sustainability.Deep Green operates data centres with a crucial difference - they capture all the waste heat from computing and provide it free to industry and district heating systems. As Mark explains: "97% of the electrons that go into a computer come out as heat" - turning data centres into efficient electric heaters that serve dual purposes.Key topics covered:- How heat recovery makes data centres 20% cheaper to cool and operate- The role of AI and high-density computing in creating more waste heat- Why this model becomes economically attractive above 20kW per rack- The potential to heat 80% of the UK through district heating systems- The intersection of climate emergency and digital infrastructureMark shares insights on market adoption, explaining: "we're unfathomably cheap if you do this you just make yourself richer" and discusses how sustainability credentials combined with superior economics are driving customer interest.This conversation offers a fascinating perspective on how the AI revolution's power demands could actually accelerate decarbonisation efforts across Europe. 🔗 Learn more: https://deepgreen.energy🎯 Part of our ongoing series on sustainable technology and digital transformation#SustainableTech #DataCentres #GreenIT #AI #DistrictHeating #Sustainability #ArchitectTomorrow…

Architect Tomorrow

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Futuring Architectures: Ecosystems, AI and Mindset Shifts 47:04

15 weeks ago47:04

47:04

In this episode, Oliver Cronk talks with Ron Kersic about "Futuring Architectures" and how architects can navigate today's rapidly changing digital landscape. Ron, a self-described "recovering programmer" now at ING's Tech Strategy group, discusses his journey from early programming to enterprise architecture. He explains his concept of "Futuring Architectures for Sustaining Transitions" (FAST) and why he rejects traditional "target states" in favor of a "cone of possibilities" approach. Key topics include: Ecosystem thinking beyond organisational boundaries AI's transformative impact on technology creation The changing role of architects in navigating uncertainty Systems thinking and sustainability across technological and natural ecosystems The need for diversity in architecture teams Connect with Ron Kersic on LinkedIn to learn more about Futuring Architectures: https://nl.linkedin.com/in/ronkersicand get involved in the Architect Tomorrow community through LinkedIn by following Oliver: https://uk.linkedin.com/in/cronky and using the hashtag #ArchitectTomorrowResources MentionedKevin Kelly's concept of the "Technium" - technology acting as an organism that evolves and emerges https://kk.org/thetechnium/Stuart Brand's pace layers - different systems changing at different speedshttps://jods.mitpress.mit.edu/pub/issue3-brand/release/2Magnus Lindkvist's work on futuring - exploring the cone of uncertainty concepthttps://www.magnuslindkvist.com/Episode of Beyond the Hype on Agentic AI:https://blog.scottlogic.com/2025/04/15/beyond-the-hype-should-fully-autonomous-ai-agents-be-developed.htmlhttps://en.wikipedia.org/wiki/Three_Horizonshttps://substack.com/@futuringarchitectures#enterprisearchitecture #DigitalTransformation #FuturingArchitectures #AI #Sustainability #EcosystemThinking…

Architect Tomorrow

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Green IO Conference London 2024 Highlights 30:38

46 weeks ago30:38

30:38

A special edition of Architect Tomorrow covering the Green IO London conference in September 2024. It was an exciting day, and whilst we couldn't capture everything, this episode gives you a taster of what was shared on the day - with some clips from the talks, the panel on AI, and interviews with some of the speakers and of course Gael Duez! Do check out https://greenio.tech/ for more details of the talks and upcoming podcasts and conference by Green IO. Massive thanks to Gael and the Green IO speakers for working with me on this episode - the main parts of this episode are as follows: 0:00 Introduction from Oliver 1:49 Greening of Streaming 4:10 Andri Johnston 6:30 James Martin 11:34 Tereze Gaile 14:53 Mark Butcher 16:16 Aiste Rugeviciute 21:16 AI and Sustainability Panel 24:41 Chris Adams 28.20 Gael Duez You can also check out this episode on the Architect Tomorrow YouTube channel if you want to see some of what was presented during the talks. But most of the talks should be being uploaded to the https://greenio.tech website very soon.…

Architect Tomorrow

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Sustainable IT Advice from Gael Duez of Green IO 1:00:12

1 year ago1:00:12

1:00:12

In this episode of Architect Tomorrow, Oliver talks to Gael about the conversations he's had on his Green IO podcast and they discuss advice for Architects trying to make trade offs on digital sustainability. They discuss: - Gael's background and journey into technology sustainability - The importance of data management in sustainable architecture - Designing for decommissioning and maintenance - The paradox of efficiency and Jevons Paradox- The future of sustainability in technology - Green I/O podcast and upcoming conferences Key takeaways: - Architects should be mindful of data collection and storage practices. - Consider decommissioning strategies when designing systems. - Efficiency gains can sometimes lead to increased resource consumption (Jevons Paradox). - The importance of a systemic approach to sustainability in technology. Episode URLs: Oliver's appearance on Green IO: https://greenio.gaelduez.com/e/18233q1n-33-is-open-source-and-sustainability-a-perfect-match The Full Green IO podcast: https://greenio.gaelduez.com Government Digital Sustainability Alliance 3 min video: https://www.youtube.com/watch?v=Du7rBQ8Z4pk Jevons Paradox: https://en.wikipedia.org/wiki/Jevons_paradox The Tech Carbon Standard: https://www.techcarbonstandard.org Green IO London Conference (part of the API Days conference) https://www.apidays.global/london/…

Architect Tomorrow

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Getting Started with Enterprise Architecture by Eric Jager - Unboxing with Whynde and David 45:16

1 year ago45:16

45:16

Oliver and Whynde are joined by David Rees (new to Enterprise Architecture) and Eric Jager author of Getting Started with Enterprise Architecture - for a discussion of the book. You can get the book from Amazon https://www.amazon.com/Getting-Started-Enterprise-Architecture-Practical/dp/1484298578/ or directly from Springer https://link.springer.com/book/10.1007/978-1-4842-9858-9 Do refer to Eric's website for additional information about his book, reviews and testimonials, the Enterprise Architecture Implementation Wheel, and his blogs: https://eawheel.com 0:00 Introductions 3:04 - 3:37 Unboxing 19:38 - 21:04 Chapter 8 of the book 36:36 - 38:07 What's your advice 43:04 - 43:49 Key take-aways…

Architect Tomorrow

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Geospatial Innovation for Mapping Sustainability and the Built Environment 47:18

1 year ago47:18

47:18

In this episode of Architect Tomorrow, host Oliver Cronk is joined by Isabelle Chatel de Brancion, Business and Innovation Lead at Geovation, Ordnance Survey's innovation hub. Isabelle shares her unique perspective as a former building architect turned geospatial innovator, drawing parallels and contrasts between the worlds of building architecture and technology architecture. Key topics covered include: Isabelle's transition from designing physical buildings to driving geospatial innovation in the digital realm The differences and similarities between the roles and responsibilities of building architects and technology architects How geospatial data and GeoTech are being used to map and analyze sustainability and the built environment A deep dive into mapping biodiversity, including new UK legislation requiring assessment of biodiversity impact for new developments over a 30-year span The potential for integrating geospatial datasets with other sources like earth observation satellite imagery to create rich, contextualized models Navigating data sensitivity, privacy considerations, and interoperability standards when working with location data Thoughts on Semantic Web and what Web 3 really could be Why a geospatial mindset is becoming crucial for architects designing sustainable solutions for the future Whether you're a building architect looking to expand your knowledge of digital innovation or an enterprise architect seeking to create more sustainable, context-aware systems, this episode offers valuable insights into the transformative potential of geospatial technology. Join Oliver and Isabelle as they explore the cutting-edge of geospatial innovation and its implications for the future of architecture and sustainability. Links: https://www.Geovation.uk The awards Geospatial Innovation Awards: https://geovation.uk/awards/ Isabelle on LinkedIn: https://www.linkedin.com/in/isabelle-... Oliver on LinkedIn: https://www.linkedin.com/in/cronky/…

Architect Tomorrow

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AI in 2024 with Peter Gostev, Chris and Charles. Discussing the latest models and frameworks. 1:09:50

2 years ago1:09:50

1:09:50

Oliver got Chris Booth and Charles Phiri back along with Peter Gostev who has recently moved to a Head of AI role at Moonpig to discuss recent developments in the AI space. They discuss recent developments in AI, with a focus on new models like AlphaGeometry, GraphCast, and Mixtral. The participants also discuss benchmarking of models, prompting frameworks like LangChain and LangGraph, security issues like prompt injection attacks, integrating AI capabilities into enterprise architectures, prompt engineering. data architecture etc! They talk about the need to treat AI systems more like humans in terms of governance, testing, and managing unpredictability. A wide-ranging conversation touching on many aspects of AI progress and challenges. Peter also fills us in on his various AI exploits and research into the security and safeguards of popular GenAI models as mentioned on his LinkedIn: https://www.linkedin.com/in/peter-gostev/ For more detailed show notes please see the YouTube version of this episode.…

Architect Tomorrow

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Reflections on 2023 that tell us about 2024 20:19

2 years ago20:19

20:19

Penny Townsend and Oliver recap 2023 in 20 minutes, covering a range of topics (naturally including AI which is one prediction we definitely got right last time around!), but also data, working patterns, sustainability and more. We look at what we got right and wrong (also using some assistance from Claude.ai) from our previous predictions for 2023 video which you can find here https://www.youtube.com/watch?v=hBgxc_qdGZU (and also on the audio Architect Tomorrow podcast). So what do transformation leaders and technology architects need to be thinking about as we move into 2024? What can be planned for / pre-empted? What trends do we see continuing? What will change? Less uncertainty than before? More coming in the next episode that will land in early January but this gives you a starting point. Here are the longer summaries that I mentioned on the call but didn't talk through all of: So as I said amusingly (given how much we talked about the impact of GenAI in 2023!) I’ve got the pro version of Claude to create a summary of what we covered last year (and also to recap some wikipedia content about 2023 as well: The key technology predictions made by the panellists included: A continued focus on large language models like GPT-3 and the need to address issues around intellectual property, education, and ethics related to AI. Increased consideration of sustainability in technology decisions, but a lack of concrete data and standardised metrics to truly measure impact. Risk of superficial "greenwashing" without these. Potential refocusing on some technology basics like open source software, data management, and integration amid the hype around concepts like the metaverse and web3. Legacy systems presenting growing costs and security risks that may finally drive some modernization in 2023 after years of deferral. An explosion of APIs requiring more API management discipline and event-driven architectural approaches to rationalise and integrate APIs. Greater constraints on resources (financial, labour, geopolitical) forcing a ruthlessness and focus on efficiency in technology spending and making companies show their "true colours". So in summary, a mix of revisiting some technology fundamentals while also addressing emerging issues like sustainability and the responsible use of AI. AI and Large Language Models Discussion around intellectual property, education, and ethical considerations with the rise of models like GPT-3. Potential need to rethink IP laws, fair use, and what skills should be focused on in education. Sustainability Growing consideration of sustainability in technology, but gaps remain around concrete data and measurement. Risk of "greenwashing" without standardized ESG metrics. Climate change driving very real business impacts that may spur change. People and Culture The "great resignation" and its effect on the workforce. Concerns around inequality, mental health, purpose and trust in public institutions. Predictions around increased constraints financially and on resources in 2023. Technology Hype around concepts like metaverse and web3 vs refocusing on technology basics like open source, data, integration. Legacy system costs and security risks driving some modernization. API explosion requiring more API management and event driven approaches. Technology Advances in AI lead to major international summit at Bletchley Park on managing risks. But deepfake audio and imagery also starts being used in harassment and scams. NHS COVID tracing app is discontinued. Vaccines become available commercially with age limits raised. Business Multiple retailers like Wilko go into administration leading to store closures and job losses. But some brands get rescued or reopen. Strikes heavily impact sectors like rail, leading to deal between Do look out for the next episode!…

Architect Tomorrow

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Knowledge Graphs are key to unlocking the power of AI 47:34

2 years ago47:34

47:34

Tony Seale KG Engineer at UBS joins Chris Booth (from Natwest) and Oliver Cronk (Leader of #ArchitectTomorrow and Tech Director at Scott Logic) to discuss the importance of Knowledge Graph technology as an enabler for more effective AI deployments. The important role Knowledge Graphs can play in your AI Architecture particularly when working with Large Language Models (LLMs) like GPT. We talk conceptually and give a practical example of how KGs can assist in controlling the output of LLMs. See also the previous AI episode on AI architecture and risks: https://www.youtube.com/watch?v=l-zHfUkVYzc…

Architect Tomorrow

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Exploring Corporate Innovation and Design with Faiz Hussain 46:30

2 years ago46:30

46:30

Join Oliver Cronk in this captivating episode of Architect Tomorrow as he engages in a thought-provoking conversation with Faiz Hussain, an expert in design and innovation for both corporates and start-ups. Faiz takes us on a journey through his career in technology and design, sharing valuable insights on corporate innovation and highlighting its potential for success compared to start-ups. Dive into the culture of innovation and transformation within a prominent big 4 consultancy, while also exploring the concept of "Bullsh1t jobs" and the immune system that can hinder corporate change. Don't miss this enlightening discussion that offers fresh perspectives on the intersection of innovation, design, and corporate landscapes. Tune in to this episode of Architect Tomorrow and gain valuable insights from a seasoned professional who has navigated the world of corporate innovation and design, shedding light on its challenges, triumphs, and the importance of fostering a culture of innovation. Check out Faiz website here: https://faiz.design/ #architecttomorrow…

Architect Tomorrow

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Strategy to Reality with Whynde Kuehn, Lisa Woodall and Catherine Pratt 41:57

2 years ago41:57

41:57

The latest episode of Architect Tomorrow, featuring an incredible all-female panel! Get ready to dive into the Whynde Kuehn's remarkable book, "Strategy to Reality." Join us as Lisa Woodall, Catherine Pratt, and Oliver talk with Whynde to share their personal experiences in enterprise, business architecture, and technology transformation initiatives. Discover the insights, inspiration, and valuable perspectives brought forth in this relaxed and engaging discussion. From discussing the book to shedding light on Women in Architecture, this episode promises to be a must-listen for architects and strategists. More on the book and where to buy it: https://bizarchmastery.com/strategy-reality-whynde-kuehn Women in Architecture: https://thewomeninarchitecture.org/ Follow Whynde on LinkedIn here: https://www.linkedin.com/in/whynde-kuehn/ Check out Lisa on LinkedIn here: https://www.linkedin.com/in/lisa-woodall-6220445/ and her Blog is here: https://whatevernext.home.blog/ Catherine is on LinkedIn here: https://www.linkedin.com/in/catherinepratt/and Oliver is on LinkedIn here: https://www.linkedin.com/in/cronky/ #ArchitectTomorrow #StrategyToReality #WomenInArchitecture #BusinessArchitecture #TransformationInitiatives…

Architect Tomorrow

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Generative AI - managing its shortfalls and risks with architecture 59:34

2 years ago59:34

59:34

What components or attributes are needed in Enterprise Architecture for ML? Beyond MLOps - how do we risk manage the deployment and integration of AI/ML into our organisations. In particular the latest generation of LLM type models? What are the architectural and risk challenges of deploying Generative AI into enterprises? In this episode we get into the details of what is needed to deploy and integrate LLMs such as GPT safely and scalably within organisations.…

Architect Tomorrow

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Cybersecurity leadership and architecture priorities with Chris Hodson 38:58

2 years ago38:58