Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5
Manage episode 453173675 series 2158699
Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
790 episodes
Manage episode 453173675 series 2158699
Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
790 episodes
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1 For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use? 3:43
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I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...…
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1 How long should we be leaving each ad on for this challenge? 2:36
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How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
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1 What is the best way to create a segmentation/target on Facebook for web design services? 4:30
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My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
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1 As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad? 4:15
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So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
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1 What do you think about building a lead generation ad that is actually a conversion ad on Facebook? 2:14
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What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
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Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
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1 Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign? 5:00
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Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...…
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
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1 How can I build clientele for my wife’s salon targeting a 50-mile radius? 3:21
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How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
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1 2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous) 10:09
10:09
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First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
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1 I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience? 3:21
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So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...…
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1 The Magic Question That Makes Everything Easier 5:56
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So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....…
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1 You do NOT need motivation (because this works better) 5:29
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What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
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Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...…
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1 Is Clubhouse Worth Messing With? (yes, but NOT how you might think) 9:52
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Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
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