Is Clubhouse Worth Messing With? (yes, but NOT how you might think)

Ask Frank Kern

#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

1:54

Jerry Seinfeld jokes about the phrase "it is what it is' in his Netflix special, "23 Hours To Kill".

about a year ago 9:52

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Hope everybody's well. Happy whatever today it is...Saturday.

I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with?

There's a lot of debate on it. So here's the thing about Clubhouse...

784 episodes

Is Clubhouse Worth Messing With? (yes, but NOT how you might think)

Ask Frank Kern

23 subscribers

published about a year ago

MP3•Episode home

Hope everybody's well. Happy whatever today it is...Saturday.

I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with?

There's a lot of debate on it. So here's the thing about Clubhouse...

784 episodes

#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

All episodes

1
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign? 5:00

7 days ago5:00

5:00

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...…

1
Frank Got Really Lucky 14:20

14 days ago14:20

14:20

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!

1
How can I build clientele for my wife’s salon targeting a 50-mile radius? 3:21

21 days ago3:21

3:21

How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...

1
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous) 10:09

28 days ago10:09

10:09

First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...

1
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience? 3:21

5 weeks ago3:21

3:21

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...…

1
The Magic Question That Makes Everything Easier 5:56

6 weeks ago5:56

5:56

So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....…

1
You do NOT need motivation (because this works better) 5:29

7 weeks ago5:29

5:29

What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...

1
An IMPERFECT Morning Routine (works great) 6:55

8 weeks ago6:55

6:55

Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...…

1
Is Clubhouse Worth Messing With? (yes, but NOT how you might think) 9:52

9 weeks ago9:52

9:52

Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...

1
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? 2:00

10 weeks ago2:00

2:00

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.…

1
When would you use campaign budget versus ad set budget? 2:11

11 weeks ago2:11

2:11

When would you use campaign budget versus ad set budget? Later...

1
Avoid this ONE “mindset mistake” at ALL COSTS 10:30

12 weeks ago10:30

10:30

What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life. Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have. Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...…

1
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? 6:40

13 weeks ago6:40

6:40

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...…

1
How do you inspire yourself to create content? 1:58

14 weeks ago1:58

1:58

How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.

1
I would like some advice on how to form my copy, so it gets approved. 4:28

15 weeks ago4:28

4:28

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.

Ask Frank Kern

1
You have WAY more value than you know 16:32

16 weeks ago16:32

16:32

Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on Clubhouse. If you're able to help or contribute, then maybe they go check you out on YouTube or listen to your podcast, or check out your Instagram or Facebook or whatever. It's also a great place to pick up insights about what's going on in the mind of your customer, which we've talked about before. So yesterday, I got pinged into a room...…

Ask Frank Kern

1
How would you make an ad for "the low-hanging fruit?" 2:06

17 weeks ago2:06

2:06

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...

Ask Frank Kern

1
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? 12:50

18 weeks ago12:50

12:50

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?

Ask Frank Kern

1
How do I expand and find different targets within a sub-niche? 3:32

19 weeks ago3:32

3:32

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...…

Ask Frank Kern

1
Forget “Money Goals” - try this instead 6:52

20 weeks ago6:52

6:52

Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…

Ask Frank Kern

1
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience.… 13:05

21 weeks ago13:05

13:05

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?…

Ask Frank Kern

1
Most Successful Promo Ever? (Part 2) 8:17

22 weeks ago8:17

8:17

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

Ask Frank Kern

1
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? 2:51

23 weeks ago2:51

2:51

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?

Ask Frank Kern

1
The Most Powerful “Persuasion Technique” On Earth 7:44

24 weeks ago7:44

7:44

Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...…

Ask Frank Kern

1
How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 13:49

25 weeks ago13:49

13:49

Here is some of Frank's best advice on "how to write good."

Ask Frank Kern

1
Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 13:58

26 weeks ago13:58

13:58

How do Frank's Catastrophic Failures help you with your marketing skills?

Ask Frank Kern

1
The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 19:44

27 weeks ago19:44

19:44

What does Copy have to do with Frank's revenge?

Ask Frank Kern

1
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 11:44

28 weeks ago11:44

11:44

What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?

Ask Frank Kern

1
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 16:31

29 weeks ago16:31

16:31

Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.

Ask Frank Kern

1
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 15:36

30 weeks ago15:36