Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How do I expand and find different targets within a sub-niche?
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So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks.
So I'm trying to think about how do I expand and find different targets when there's really not targetable...
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Manage episode 464696475 series 2158699
Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks.
So I'm trying to think about how do I expand and find different targets when there's really not targetable...
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1 What is the best way to create a segmentation/target on Facebook for web design services? 4:30
4:30 
Play Later 
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Play Later Play Later Lists Like LikedMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
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1 As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad? 4:15
4:15 Play Later Play Later Lists Like Liked4:15
Play Later Play Later Lists Like LikedSo I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
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1 What do you think about building a lead generation ad that is actually a conversion ad on Facebook? 2:14
2:14 Play Later Play Later Lists Like Liked2:14
Play Later Play Later Lists Like LikedWhat do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
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Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
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1 Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign? 5:00
5:00 Play Later Play Later Lists Like Liked5:00
Play Later Play Later Lists Like LikedReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...…
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
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1 How can I build clientele for my wife’s salon targeting a 50-mile radius? 3:21
3:21 Play Later Play Later Lists Like Liked3:21
Play Later Play Later Lists Like LikedHow can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
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1 2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous) 10:09
10:09 Play Later Play Later Lists Like Liked10:09
Play Later Play Later Lists Like LikedFirst thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
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1 I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience? 3:21
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Play Later Play Later Lists Like LikedSo he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...…
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1 The Magic Question That Makes Everything Easier 5:56
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Play Later Play Later Lists Like LikedSo today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....…
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1 You do NOT need motivation (because this works better) 5:29
5:29 Play Later Play Later Lists Like Liked5:29
Play Later Play Later Lists Like LikedWhat's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
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Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...…
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1 Is Clubhouse Worth Messing With? (yes, but NOT how you might think) 9:52
9:52 Play Later Play Later Lists Like Liked9:52
Play Later Play Later Lists Like LikedHope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
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1 How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? 2:00
2:00 Play Later Play Later Lists Like Liked2:00
Play Later Play Later Lists Like LikedHe says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.…
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1 When would you use campaign budget versus ad set budget? 2:11
2:11 Play Later Play Later Lists Like Liked2:11
Play Later Play Later Lists Like LikedWhen would you use campaign budget versus ad set budget? Later...
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1 Avoid this ONE “mindset mistake” at ALL COSTS 10:30
10:30 Play Later Play Later Lists Like Liked10:30
Play Later Play Later Lists Like LikedWhat's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life. Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have. Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...…
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1 So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? 6:40
6:40 Play Later Play Later Lists Like Liked6:40
Play Later Play Later Lists Like LikedSo you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...…
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1 How do you inspire yourself to create content? 1:58
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Play Later Play Later Lists Like LikedHow do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.
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1 I would like some advice on how to form my copy, so it gets approved. 4:28
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Play Later Play Later Lists Like LikedI had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
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Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on Clubhouse. If you're able to help or contribute, then maybe they go check you out on YouTube or listen to your podcast, or check out your Instagram or Facebook or whatever. It's also a great place to pick up insights about what's going on in the mind of your customer, which we've talked about before. So yesterday, I got pinged into a room...…
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1 How would you make an ad for "the low-hanging fruit?" 2:06
2:06 Play Later Play Later Lists Like Liked2:06
Play Later Play Later Lists Like LikedOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
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1 I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? 12:50
12:50 Play Later Play Later Lists Like Liked12:50
Play Later Play Later Lists Like LikedI'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
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1 How do I expand and find different targets within a sub-niche? 3:32
3:32 Play Later Play Later Lists Like Liked3:32
Play Later Play Later Lists Like LikedSo my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...…
A
Ask Frank Kern
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…
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1 After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience.… 13:05
13:05 Play Later Play Later Lists Like Liked13:05
Play Later Play Later Lists Like LikedHe had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?…
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There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
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1 What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? 2:51
2:51 Play Later Play Later Lists Like Liked2:51
Play Later Play Later Lists Like LikedA lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
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1 The Most Powerful “Persuasion Technique” On Earth 7:44
7:44 Play Later Play Later Lists Like Liked7:44
Play Later Play Later Lists Like LikedLet's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...…
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1 How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 13:49
13:49 Play Later Play Later Lists Like Liked13:49
Play Later Play Later Lists Like LikedHere is some of Frank's best advice on "how to write good."
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1 Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 13:58
13:58 Play Later Play Later Lists Like Liked13:58
Play Later Play Later Lists Like LikedHow do Frank's Catastrophic Failures help you with your marketing skills?
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1 The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 19:44
19:44 Play Later Play Later Lists Like Liked19:44
Play Later Play Later Lists Like LikedWhat does Copy have to do with Frank's revenge?
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1 When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 11:44
11:44 Play Later Play Later Lists Like Liked11:44
Play Later Play Later Lists Like LikedWhat do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
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1 The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 16:31
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Play Later Play Later Lists Like LikedPart 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
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1 Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 15:36
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Play Later Play Later Lists Like LikedHow do you successfully influence people??
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1 My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 18:03
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Play Later Play Later Lists Like LikedDid Frank have a thing with Taylor Swift???
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1 About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 12:59
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Play Later Play Later Lists Like LikedWhat you can learn (and implement) from celebrity sex tapes.
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1 Apple and Facebook aren't getting along right now, what does that mean for the rest of us? 4:08
4:08 Play Later Play Later Lists Like Liked4:08
Play Later Play Later Lists Like LikedThe question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...…
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1 These two skills will get you farther than anything else 16:08
16:08 Play Later Play Later Lists Like Liked16:08
Play Later Play Later Lists Like LikedSo what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize this was about Clubhouse, but if you've been made a moderator of a room before, and then you join that room later, you're still a moderator and your mic is on. Thank God I didn't say anything dumb, like normal, you know, because as soon as I got on it's like, Hey Frank, what do you think about this?…
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1 Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche? 2:57
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Play Later Play Later Lists Like LikedI'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
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1 On a new campaign, how much time do you give each ad until you switch it off again? 1:46
1:46 Play Later Play Later Lists Like Liked1:46
Play Later Play Later Lists Like LikedHow long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
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Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
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1 I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out? 1:34
1:34 Play Later Play Later Lists Like Liked1:34
Play Later Play Later Lists Like LikedSo I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...…
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1 In my ads, do I always have to ask for the email to make a follow up sequence? 7:46
7:46 Play Later Play Later Lists Like Liked7:46
Play Later Play Later Lists Like LikedSo my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
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1 How should we expand our target interest when many of the related interests and audience insights are not targetable? 4:25
4:25 Play Later Play Later Lists Like Liked4:25
Play Later Play Later Lists Like LikedHow should we expand our target interests when many of the related interests and audience insights are not targetable?
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1 What's it cost to get a qualified application filled out? 2:24
2:24 Play Later Play Later Lists Like Liked2:24
Play Later Play Later Lists Like LikedWhat do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?…
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