From the Lot to the Live Stage: An Auto Story of Purpose

ASOTU Unscripted

In this heartfelt solo edition of ASOTU Unscripted, host Errol Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world. From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Errol reflects on the powerful human moments that shaped his trajectory. One story in particular—a child gifting him a treasured Superman toy—became a symbolic turning point where he realized the industry is about people, not just products.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:24 His first role in new car sales in 20040:45 The Superman toy story that changed everything1:25 Transition into speaking, hosting, and brand work1:47 Representing Ford and hosting national events2:01 Invitation to share your people-over-product moment-------------------------------------------------------------------------------------------------------------Who is Errol Bomar from ASOTU Unscripted?What inspired Errol to pursue a career in automotive speaking?How can storytelling transform dealership culture?What is the significance of the Superman toy story in car sales?How do automotive professionals connect with customers emotionally?How can I be featured on ASOTU Unscripted?Why does “people over product” matter in auto retail?