056: How to Make your Sales More Predictable with a CRM ft. Jeroen Corthout of Salesflare

Authentic Influence

Do you want to learn how to make your sales more predictable with a CRM?

Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss:
– How to compete with giants as a small business
– Why you should organize your team around habits, not goals
– How to do content marketing that doesn’t suck and generates leads
– How to simplify and gamify your product’s onboarding

Topics discussed:

00:00 Introducing Jeroen Corthout

05:00 Why Jeroen and his co-founder decided to build a CRM software

07:20 How to compete with giants as a small business

11:00 Why small business owners and founders should choose an easy to Use CRM

14:00 Tips for Mapping and creating your sales process

18:20 Tips for navigating longer sales cycles and non-linear sales

20:00 How to make your sales more predictable with a CRM

25:00 What’s a sales quota? And how should you use them effectively?

27:00 Why you should organize your team around habits, not goals

31:23 How to do content marketing that doesn’t suck and generates leads

37:05 How Salesflare decides what to write content about

39:00 Key skills and traits of effective salespeople

42:20 What Jeroen would do in the first 30 days of launching a new product

44:20 Jeroen’s recommended resource for understanding buyers better

48:20 Two things Jeroen does for mental health

About Jeroen Corthout:

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.

It’s now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

Resources mentioned:

• Salesflare CRM
• Sales Process: A 5 Step Process You Won’t Hate
• Sales Quotas: How to Make your Sales More Predictable
• How to Overcome Sales Objections
• Why You Want an Easy to Use CRM for Your Small Business
• Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Kindle Edition by Bob Moesta

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