058: Money, mindset, and marketing with Stevie V Brown of The Change Starter

Authentic Influence

What’s the relationship between money, mindset, and marketing?

Watch this interview with Stevie of The Change Starter, where we’ll discuss:
– Ditching hourly rates / shifting to value
– Differences in genders in money mindset
– Packaging value – making sure clients know what they’re getting beyond the obvious
– Backing yourself and realising just how much value and impact you bring to your clients
– Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’

Topics discussed:

00:00 Intro to Stevie V Brown

03:25 Marketing starts with mindset

06:41 The first time Stevie noticed confidence was the issue

12:57 How to establish credibility when selling services

24:00 How to create effective buyer personas/customer avatars

27:00 Buying cycles & how marketing actually works

30:00 Why you should hire a professional to do your marketing strategy

35:13 The impossible cycle of random marketing

39:00 The secret to successful fb ads campaigns

44:20 The key to creating content that works

45:00 The C.A.R.E formula for effective marketing

47:00 How to prepare a great brief for a writer

52:00 Why case studies are important for small business

58:30 Recommended resource for improving with marketing

60:00 One thing that Stevie does for mental health

About Stevie V Brown:

Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter.

Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.

Resources mentioned

• The Change Starter website
• Stevie V Brown’s LinkedIn
• How Much Are You Worth?
• Helene Psarakis Success Story
• How To Write A Marketing Strategy: A Framework

Connect with me:

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