Understanding Extended Producer Responsibility (EPR) in the Auto Care Industry

Auto Care ON AIR

The automotive aftermarket is facing a seismic shift as Extended Producer Responsibility (EPR) regulations gain momentum across the United States. In this illuminating conversation, our host, Stacey Miller, sits down with Lisa Gochenour, Senior Environmental Manager at Highline Warren and Vice Chair of the Auto Care Association's Sustainability Committee, to demystify these complex regulations that are rapidly transforming how manufacturers approach product lifecycle management.
Lisa breaks down EPR in refreshingly plain language – it's essentially a policy approach that shifts waste management responsibility from consumers and local governments back to the companies producing goods. With Oregon's March 31st reporting deadline looming and Colorado and California following close behind, automotive businesses must quickly adapt to state-specific requirements covering everything from plastic bottles and packaging to pallets and wrapping materials.
The conversation delves into the serious consequences of non-compliance, including substantial financial penalties, potential product bans, and market restrictions. But beyond the regulatory challenges, Lisa highlights the opportunities for innovation in packaging design and materials usage that could position forward-thinking companies for competitive advantage in an increasingly sustainability-conscious marketplace.
What becomes abundantly clear throughout the discussion is that EPR regulations aren't going away – they're expanding domestically and internationally. The automotive aftermarket must embrace this new reality with cross-functional teams, data tracking systems, and partnerships with consumers to create effective recycling programs. As Lisa wisely advises, "Don't wait to be reactive. Be prepared to pivot at any time as these laws evolve."
Ready to navigate these complex regulations? Visit autocare.org and search "EPR" to access comprehensive resources including webinars and toolkits designed to help your business prepare for compliance before critical deadlines arrive.

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Chapters

1. Understanding Extended Producer Responsibility (EPR) in the Auto Care Industry (00:00:00)

2. Introduction to Auto Care On Air (00:00:13)

3. What is Extended Producer Responsibility? (00:00:31)

4. State Compliance and Reporting Requirements (00:03:50)

5. Consequences of Non-Compliance (00:05:54)

6. Practical Compliance Strategies (00:08:53)

7. Innovative Packaging and Future Opportunities (00:13:36)

8. Consumer Involvement and Industry Preparedness (00:17:08)

9. Closing Thoughts and Resources (00:26:29)