Unlocking Vehicle Data: Privacy, Control, and Innovation with DIMO

Auto Care ON AIR

Your car is generating valuable data every time you drive, but who owns that information and how can it benefit you? In this illuminating conversation, Alex Rawitz, founder of DIMO, reveals how his company is empowering drivers to take control of their vehicle data.
For most of us, our cars represent a significant expense, about $8,000 annually beyond depreciation... yet we rarely leverage the data they generate to optimize these costs. Demo has created a platform that collects telemetry data from nearly 200,000 vehicles, creating what Rawitz calls a "digital twin" for each car. This information ranges from location and speed to engine performance and diagnostic trouble codes, all stored privately for the owner's benefit.
The applications are surprisingly diverse and practical. When combined with AI, this data can help drivers improve fuel efficiency, predict maintenance needs, and even determine the optimal time to sell a vehicle. Perhaps most fascinating is DIMO's research on electric vehicles, which revealed that the average driver with basic home charging would only need to charge away from home once every three months—effectively debunking range anxiety concerns.
What sets DIMO apart in our data-hungry world is their emphasis on privacy and user control. Unlike many tech platforms that automatically collect and use consumer data, DIMO users decide exactly what information they share and with whom. This approach recognizes that while connected cars generate valuable information, consumers should maintain authority over how that information is used.
Looking toward the future, Rawitz envisions a world where AI becomes proactive rather than reactive, automatically handling routine vehicle maintenance decisions and freeing drivers from having to remember oil changes or registration renewals. For businesses in the automotive aftermarket, these trends represent both challenges and opportunities to create more personalized, data-driven customer experiences.
Visit DIMO.co to learn more about how DIMO is helping drivers harness the power of their vehicle data while maintaining privacy and control in an increasingly connected automotive world.

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Chapters

1. Introduction to AutoCare OnAir (00:00:00)

2. Meet Alex Roblitz from Demo (00:00:50)

3. Vehicle Data Collection and Ownership (00:02:49)

4. AI Applications for Vehicle Data (00:08:57)

5. Data Privacy and Consumer Choice (00:14:37)

6. Working with Vehicle Data Challenges (00:19:06)

7. International Expansion and Partnerships (00:26:12)

8. Future of AI and Vehicle Data (00:36:11)

9. Closing Thoughts and Contact Information (00:43:40)