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One Billion Lines of Data Every Month with Steve White

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Manage episode 381781992 series 3373437
Content provided by More Than Cars Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by More Than Cars Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!

In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.

In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.

Timestamped Takeaways:

  • 0:00 - Paul and Michael's humorous banter about hair maintenance.
  • 1:48 - Introduction to Steve White and his expertise in data.
  • 3:04 - Steve's entry into the auto industry and his early ventures.
  • 5:02 - The transition from selling banner ads to deep tech in auto.
  • 9:12 - The importance of first-party data and the challenges of a cookieless future.
  • 15:46 - Actionable steps for dealers to prepare for the digital shifts.
  • 20:44 - Steve's excitement about data collaboration and partnership opportunities.
  • 22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.

Steve White is the CEO and Founder of Clarivoy.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

  1. Automotive State of the Union
  2. ASOTU CON Sessions
  continue reading

Chapters

1. Shaving and Auto Industry Evolution (00:00:00)

2. First Party Data & Programmatic Advertising (00:06:26)

3. Cookie Tracking Removal's Impact for Marketers and Consumers (00:13:07)

4. The Innovation Stack (00:23:04)

170 episodes

Artwork
iconShare
 
Manage episode 381781992 series 3373437
Content provided by More Than Cars Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by More Than Cars Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!

In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.

In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.

Timestamped Takeaways:

  • 0:00 - Paul and Michael's humorous banter about hair maintenance.
  • 1:48 - Introduction to Steve White and his expertise in data.
  • 3:04 - Steve's entry into the auto industry and his early ventures.
  • 5:02 - The transition from selling banner ads to deep tech in auto.
  • 9:12 - The importance of first-party data and the challenges of a cookieless future.
  • 15:46 - Actionable steps for dealers to prepare for the digital shifts.
  • 20:44 - Steve's excitement about data collaboration and partnership opportunities.
  • 22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.

Steve White is the CEO and Founder of Clarivoy.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

  1. Automotive State of the Union
  2. ASOTU CON Sessions
  continue reading

Chapters

1. Shaving and Auto Industry Evolution (00:00:00)

2. First Party Data & Programmatic Advertising (00:06:26)

3. Cookie Tracking Removal's Impact for Marketers and Consumers (00:13:07)

4. The Innovation Stack (00:23:04)

170 episodes

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