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Why Senator Bernie Moreno Believes in the Franchise Model | Live Interview From Public Policy Day
Manage episode 465190908 series 3373437
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During the DC Auto Show, Paul and Kyle hosted a podcast stage at Public Policy Day, and interviewed policy makers and industry experts.
In this episode, we sit down with Senator Bernie Moreno of Ohio, a former car dealer turned policymaker, to discuss the future of the automotive industry and American manufacturing. Moreno shares his strong belief in the franchise model, highlighting how car dealers serve as a crucial link between automakers and consumers. He emphasizes the importance of listening to dealers who interact with customers daily, using Toyota as an example of a brand that successfully integrates dealer feedback. Moreno also discusses the significance of car ownership in American culture, calling it a symbol of freedom and opportunity.
As a senator, Moreno is committed to supporting policies that strengthen U.S. manufacturing and prevent automakers from moving production overseas. He delves into the long-term impact of manufacturing incentives, tariffs, and economic policies that affect workers, dealers, and consumers alike. With a deep passion for cars and a personal connection to the industry—his son is set to become a Mercedes dealer—Moreno is determined to be a strong advocate for the automotive sector in Washington.
Timestamped Takeaways:
0:00 – Intro
0:25 – The franchise model is crucial for the auto industry's success.
1:34 – Listening to dealers is key to understanding consumer demand.
2:39 – Car ownership represents freedom and independence in America.
3:37 – Manufacturing incentives can strengthen the middle class.
4:07 – Buying American-made cars supports jobs and local economies.
6:16 – Automakers should focus on producing what consumers actually want.
6:50 – Government policies should enable, not dictate, market demand.
Thanks to Ascent Dealer Services for making our Public Policy Day coverage happen!
https://www.ascentdealerservices.com/
Bernie Moreno is the Senator for the State of Ohio
https://www.linkedin.com/in/bernie-moreno-4251884/
https://www.moreno.senate.gov/
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