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Service Advisor Secrets to Better Customer Retention
Manage episode 483137448 series 3606997
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Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks through strategies for turning first-time customers into loyal, returning clients. He says you MUST create a memorable and personal customer experience, especially during that initial visit. Michael also outlines the value of personalized follow-up, beyond automated reminders, and suggests building a retention calendar to keep your shop top of mind without being a nuisance.
00:00 Customer Retention Challenges
05:12 Customer Misconceptions on Service Costs
06:33 "Client Retention Through Personal Touch"
10:26 Customer Appointment & Retention Strategy
13:20 Engaging Customers Beyond Car Service
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