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Content provided by MRSM Productions and Michael Doherty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MRSM Productions and Michael Doherty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Service Advisors - Act Like You Already Do Business Together with New Customers!

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Manage episode 503107864 series 3606997
Content provided by MRSM Productions and Michael Doherty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MRSM Productions and Michael Doherty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.


In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Michael highlights the importance of making every interaction about building relationships and trust, starting with a warm, confident greeting. He also emphasizes using language that sets your shop apart—like saying you “specialize” in certain services—to help prospects feel valued and understood.

00:00 Client-Centric Automotive Engagement

03:09 Building Trust Through Personal Connection

06:12 Customer Experience in Auto Repairs

11:13 "Building Customer Relationships"


Stay connected with us on social media:

Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 503107864 series 3606997
Content provided by MRSM Productions and Michael Doherty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MRSM Productions and Michael Doherty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.


In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Michael highlights the importance of making every interaction about building relationships and trust, starting with a warm, confident greeting. He also emphasizes using language that sets your shop apart—like saying you “specialize” in certain services—to help prospects feel valued and understood.

00:00 Client-Centric Automotive Engagement

03:09 Building Trust Through Personal Connection

06:12 Customer Experience in Auto Repairs

11:13 "Building Customer Relationships"


Stay connected with us on social media:

Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

  continue reading

48 episodes

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