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Turning DIYers Into Loyal Customers | Service Advisors Listen Up!
Manage episode 480195927 series 3606997
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In this episode, Michael Doherty talks about that issue we all struggle with... Converting do-it-yourselfers into loyal shop customers. Michael shares his personal experiences growing up around DIY car repairs and emphasizes the importance of validating a DIYer's knowledge and effort rather than dismissing it. He outlines practical techniques for advisors, such as establishing rapport through collaboration, asking qualifying questions, and explaining shop processes transparently.
00:00 Reaching Reluctant DIY Clients
04:44 DIY Car Repair Challenges
07:48 Troubleshooting Car Issues Remotely
11:20 YouTube Diagnostics vs. Professional Tools
14:21 Constructive Communication with Clients
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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!
If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!
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