Cracking the Privacy Code: Tanya Field on What Comes Next

AW360

We dive headfirst into one of the biggest challenges—and opportunities—facing advertisers today: privacy. Novatiq CPO and Co-Founder Tanya Field breaks down why so many brands are still struggling in the post-GDPR landscape, and how getting privacy right can go from being a compliance headache to a serious competitive edge.

From the cookie conundrum to the promise of first-party data and telco-verified IDs, Tanya offers a clear-eyed look at what’s broken in digital advertising and how to fix it. Plus, she shares practical advice for brands looking to future-proof their strategies, boost ROAS, and build real trust with consumers in a privacy-first world.

If you’re navigating the shifting terrain of data, identity, and performance marketing, this conversation is packed with insights you won’t want to miss.