Influence, Evolved: Melissa Chapman on What’s Next for Creators & Brands

AW360

In this episode, Jungle Creations CEO Melissa Chapman unpacks how she helped grow Jungle’s audience from 1 million to over 140 million—and what it really takes to keep that kind of scale both engaged and evolving. From bringing online communities into the real world to navigating the ever-shifting influencer marketing landscape, Melissa shares insights into what a truly holistic, future-forward strategy looks like in 2025.

We dive into the metrics that actually matter, the difference between attention and impact, and what trends she’s keeping an eye on as the next wave of social and creator-driven storytelling takes shape.

If you want to understand what’s next in influencer marketing—and how brands can build real, lasting connections—this is the episode for you.