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B2B NAV #26 - The death of the whitepaper
Manage episode 311645798 series 3161960
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Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble #whitepaper. Is it still a relevant and useful tool in your #contentmarketing strategy? The team track the whitepaper’s rise as the go-to content format for #B2B marketeers, before asking – when is a whitepaper a bad idea? Are we overlooking other, more appropriate content formats? Or is it time the whitepaper got an upgrade? B2BNAV is BDB’s weekly guide to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and insightful discussion of what’s new in #agencylife, #marcomms and beyond.
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