#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

B2B Marketing with Dave Gerhardt

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4M ago 40:39

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In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

Balancing Brand vs. Demand
Working with the sales team vs. serving customers
How to inject personality into your brand
The most successful marketing campaigns Dave was a part of in his career
How to plan and brainstorm good marketing ideas
The biggest mistake marketing teams make
How to structure a marketing team
How did you know it was the right time to start your own company?
How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

(00:00) - - Intro to Dave
(03:57) - - Balancing brand, demand, and customer-centricity in marketing
(06:35) - - Infusing personality into marketing
(10:55) - - Most successful marketing campaigns and why they worked
(18:17) - - The concept of marketable moments and creating momentum
(21:30) - - Marketing at Drift and Privy
(23:24) - - How to plan and brainstorm campaign ideas
(26:25) - - Biggest mistakes marketing teams make
(27:57) - - Structuring marketing teams for different business needs
(28:44) - - The journey to starting Exit Five as a company
(31:07) - - Brand marketing versus demand marketing for scaling startups
(33:45) - - Differentiating positioning in a crowded market
(37:11) - - Closing thoughts

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies