#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

B2B Marketing with Dave Gerhardt

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In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

Matt and Kanika cover:

Why your LinkedIn profile should be treated like a landing page
The biggest mistakes B2B marketers make with their LinkedIn presence
How to structure your profile for visibility, engagement, and inbound opportunities

Timestamps

(00:00) - - Intro to Kanika
(03:11) - - Why optimizing your LinkedIn profile is so important
(06:59) - - Your LinkedIn profile functions like a landing page
(08:52) - - Optimizing your LinkedIn cover image
(10:34) - - Common mistakes in LinkedIn profile branding and messaging
(11:54) - - The role of social proof and credibility in your LinkedIn profile
(13:38) - - How to craft a compelling LinkedIn headline
(20:20) - - How to use personalized CTAs and custom LinkedIn buttons
(31:39) - - Why business leaders should prioritize their LinkedIn presence
(34:52) - - Balancing strong copy and good design for credibility
(36:43) - - Optimizing the LinkedIn Featured section
(43:40) - - How to turn The Experience section and About section into a conversion tool
(49:12) - - How often should you update your LinkedIn profile?
(51:50) - - Final takeaways

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