Practical Simplicity in Business Operations: Finding the Balance

B2B Twin

#Business #Marketing #Tony Hackett #Communication #Creativity #Storytelling #Sales #Social Selling #Innovation #Productivity #Startup #Entrepreneur

35:19

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary ( InnSæi: The Power of Intuition ), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

about a year ago 7:34

MP3•Episode home

As we navigate the complex business world, one principle to remember is encapsulated in a quote from Newsweek’s 19 April, 1979 issue — “Everything should be made as simple as possible, but not simpler”. The essence of this statement lies in achieving an optimal level of simplicity that streamlines operations without compromising on the necessary complexities.

35 episodes

Practical Simplicity in Business Operations: Finding the Balance

B2B Twin

published about a year ago

MP3•Episode home

35 episodes

#Business #Marketing #Tony Hackett #Communication #Creativity #Storytelling #Sales #Social Selling #Innovation #Productivity #Startup #Entrepreneur

All episodes

B2B Twin

1
Sales Training From a Customer's Perspective - What Would it Look Like? 6:40

1 year ago6:40

6:40

As the saying goes, walk a mile in someone else's shoes before making judgments or decisions. The same holds for sales; understanding what customers truly want can shape your interactions with them and dramatically improve your results. We often need to remember to step out of our comfort zones and see things from different angles- especially those of our customers.…

B2B Twin

1
Practical Simplicity in Business Operations: Finding the Balance 7:34

1 year ago7:34

7:34

B2B Twin

1
A guide to building a B2B social selling factory 6:23

1 year ago6:23

6:23

Welcome to our podcast, where we explore the world of B2B social selling and learn how to build a successful social selling factory. In this episode, we'll discuss strategies, practices, and actionable tips for creating a robust B2B social selling system that drives results. Whether you're a seasoned sales professional or just getting started in the world of social selling, this podcast will provide insights to help you excel in the B2B marketplace.…

B2B Twin

1
Digital transformation in B2B sales and what to leave behind 9:29

2 years ago9:29

9:29

Imagine being part of a thrilling expedition that not only ventures into new territories but also requires discarding some previous knowledge for survival; welcome aboard the challenging yet exciting journey of digital transformation in B2B sales. It’s not about embracing fresh innovations but about unlearning past practices that impede progress. Join us as we delve into this aspect of business evolution.…

B2B Twin

1
Lead your sales team on a social selling renaissance 11:55

2 years ago11:55

11:55

In this episode, we embark on a transformative journey sales leaders take to guide sellers through a social selling renaissance. Discover how these forward-thinking leaders harness the power of social media platforms to propel their sales teams toward new levels of success. Uncover proven strategies that will revolutionize your approach to selling in the digital age. Join us as we explore this exciting new frontier and empower sellers with the tools they need to thrive in social selling.…

B2B Twin

1
The Dialectical Approach to Strategic Selling 8:06

2 years ago8:06

8:06

The dialectical approach to strategic selling offers a new perspective on the sales process, shifting focus from traditional transactional methods to building long-term relationships and understanding customer needs. By embracing the tensions and contradictions in sales interactions, sales professionals can navigate complex negotiations more effectively and achieve mutually beneficial outcomes. This approach encourages open dialogue, active listening, and collaboration, increasing trust and satisfaction for both parties. Although it requires a shift in mindset and may take time to master, the dialectical approach can revolutionize how sales are conducted, ultimately leading to greater success. Embracing this method can transform individual sales strategies and contribute to a shift in industry-wide selling practices. #dialecticalapproach #strategicselling #salesstrategy #businessgrowth #salesprocess…

B2B Twin

1
The Power of Oral Histories: How to Record and Share Your Family's Memories 12:27

2 years ago12:27

12:27

Preserving your family's memories is not just about keeping stories alive; it is an act of love that strengthens bonds across generations. So join us as we look at techniques to capture even more incredible stories from your loved ones. Remember: every voice matters in preserving the tapestry of our personal histories.…

B2B Twin

1
The 5 dysfunctions of a B2B social selling agency 10:40

2 years ago10:40

10:40

B2B social selling agencies are crucial in helping businesses thrive in the digital age. But, like any organization, they can face challenges that hinder their success. Taking steps such as fostering alignment between teams, developing sound strategies, improving lead generation processes, nurturing client relationships, and leveraging technology will set them on the path to success in this developing landscape. Addressing these dysfunctions is not a one-time fix. It requires a continuous commitment to growth, adaptability, and improvement to thrive in B2B social selling. #B2Bsocialselling #teamwork #leadership #communication #salesstrategy…

B2B Twin

1
How sales managers can use social selling techniques to motivate their teams 7:58

2 years ago7:58

7:58

Traditional sales methods may not always succeed in a developing business landscape. Sales managers need innovative ways to inspire and engage their teams while embracing the digital era. That's where social selling comes in. By leveraging social media platforms and other online channels, sales managers can reach new prospects, build stronger relationships, and drive more revenue. But how can these social selling techniques be harnessed to ignite motivation within your sales team? In this episode, we explore practical tips, real-life examples, and expert insights that will give you a competitive edge. #socialselling #digitalmarketing #salesmotivation #relationshipbuilding #onlinemarketing #salesstrategy #revenuegrowth #competitveedge…

B2B Twin

1
Developing thought-provoking questions for discovery meetings 11:34

2 years ago11:34

11:34

In every business encounter, asking the right questions is crucial to understanding your prospect's needs, desires, and pressures. We know that research is crucial in developing these thought-provoking questions. That's why we'll delve into different approaches and techniques to help you thoroughly understand the business you're prospecting and its competitive environment. #discoveryquestions #businessthinking #innovation #creativequestions #strategyplanning…

B2B Twin

1
Campaign creation and distribution tips for B2B social sellers 10:14

2 years ago10:14

10:14

B2B sales campaign creation and distribution are critical to a company's growth and success. With B2B sales, you can expand your customer base, increase brand awareness, and boost your revenue. We also know that B2B sales campaign creation and distribution can be time-consuming, but with the right advice, the process can be streamlined and customized to meet the needs of your business. #B2Bsales #salescampaign #marketingstrategy #businessgrowth #leadgeneration #salesfunnel #success…

B2B Twin

1
The business value of "confidence" in people returning to the workforce 9:16

2 years ago9:16

9:16

As companies adapt to new ways of working and recovering from the impact of global events, it has become essential to assess how the level of confidence in employees directly influences their productivity, engagement, and overall contribution. From seasoned professionals returning after a career pause to recent graduates stepping into the job market, individuals need a sense of competence and assurance in themselves and their abilities. #confidence #employeeproductivity #workconfidence #careerdevelopment #employeeengagement #globalimpact #careerresilience #workplacewellness #jobmarket #returntowork…

B2B Twin

1
What ChatGPT means to the future of B2B sales 12:52

2 years ago12:52

12:52

This episode examines the exciting world of chatbots and how they transform sales conversations. In particular, we'll discuss the revolutionary technology, ChatGPT, changing the game for businesses looking to streamline customer communication. With its advanced natural language processing capabilities, ChatGPT allows companies to create automated messaging systems that can interpret customer inquiries and respond with helpful information - all without human intervention. This means faster response times, more efficient workflows, and ultimately better customer experiences. So what does this mean for the future of B2B sales? With ChatGPT on your side, you'll be able to engage more effectively with potential clients and close deals faster than ever. But don't just take our word for it - tune in now to learn more about how this groundbreaking technology shapes the future of business-to-business sales! #B2Bsales #ChatGPT #AI #socialselling #B2B #futureofsales #digitaltransformation #smartautomation #salesstrategy #virtualassistant #businessintelligence…

B2B Twin

1
Building customer loyalty and increasing customer retention 9:42

2 years ago9:42

9:42

Businesses are constantly bombarded with challenges from all angles, such as new competitors, changing consumer trends, and economic fluctuations. Building customer loyalty and increasing customer retention is one of the most important aspects of any successful business. We understand that it can be difficult to keep customers coming back, and this episode discusses how you can build relationships that last a lifetime. #businessstrategy #customerloyalty #retentionmarketing #competitiveadvantage #customerexperience…

B2B Twin

1
Generative AI and a B2B sales rep's productivity 10:37

2 years ago10:37