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How to Capture the Hearts and Minds of Generation Z?

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Manage episode 439018089 series 3458408
Content provided by Iryna Kremin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Iryna Kremin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.
Learn more about it from a new book by Hana Ben-Shabat, founder of Gen Z Planet. GenZ 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.

Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS: Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .

You can also meet Hana Ben-Shabat, the author, and facilitator Kelly Kovack at the next INNOCOS summit www.innocosevents.com

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 439018089 series 3458408
Content provided by Iryna Kremin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Iryna Kremin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.
Learn more about it from a new book by Hana Ben-Shabat, founder of Gen Z Planet. GenZ 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.

Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS: Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .

You can also meet Hana Ben-Shabat, the author, and facilitator Kelly Kovack at the next INNOCOS summit www.innocosevents.com

  continue reading

72 episodes

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