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The Role of Storytelling in Building a Personal Brand
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Become a Podmaster™ – S3E6
The Role of Storytelling in Building a Personal Brand
In a sea of podcasts, what makes yours stand out? The answer might not be better equipment or more guests—it might be you.
In this episode, Hendrik and Ethan unpack the power of personal branding for podcasters and why storytelling isn’t just a bonus—it’s the foundation of building listener loyalty. Whether you’re a niche creator or aiming for broad appeal, your personality, consistency, and authenticity are what keep people coming back.
With insights from the South African Podcasters Guild and Solid Gold Podcasts, this episode explores how to craft a personal brand that resonates—and why your brand is more than a logo or tagline. It’s your voice, your values, and how you make your audience feel.
You’ll learn:
Why listeners subscribe to you, not just your content
How storytelling builds emotional connection and community
How to use your podcast as a business card and authority builder
The real value (and limits) of collaborations and guest swaps
Tips for integrating stories, even in interview formats
How to “have main character energy” in your own show
You’ll also hear practical advice from podcasters who have grown loyal followings by simply being themselves—and consistently showing up with purpose, perspective, and personality.
Whether you’re refining your voice or building a brand from scratch, this episode will help you move from just another podcaster to someone your audience truly connects with.
Presented by Baird Media
In association with the South African Podcasters Guild
More info: https://baird.media Hendrik on LinkedIn · Ethan on LinkedIn · Baird Media on LinkedIn · South African Podcasters Guild · Solid Gold Podcasts and Audiobooks · Baird Media - The Podcast People · Read the book
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The Role of Storytelling in Building a Personal Brand
In a sea of podcasts, what makes yours stand out? The answer might not be better equipment or more guests—it might be you.
In this episode, Hendrik and Ethan unpack the power of personal branding for podcasters and why storytelling isn’t just a bonus—it’s the foundation of building listener loyalty. Whether you’re a niche creator or aiming for broad appeal, your personality, consistency, and authenticity are what keep people coming back.
With insights from the South African Podcasters Guild and Solid Gold Podcasts, this episode explores how to craft a personal brand that resonates—and why your brand is more than a logo or tagline. It’s your voice, your values, and how you make your audience feel.
You’ll learn:
Why listeners subscribe to you, not just your content
How storytelling builds emotional connection and community
How to use your podcast as a business card and authority builder
The real value (and limits) of collaborations and guest swaps
Tips for integrating stories, even in interview formats
How to “have main character energy” in your own show
You’ll also hear practical advice from podcasters who have grown loyal followings by simply being themselves—and consistently showing up with purpose, perspective, and personality.
Whether you’re refining your voice or building a brand from scratch, this episode will help you move from just another podcaster to someone your audience truly connects with.
Presented by Baird Media
In association with the South African Podcasters Guild
More info: https://baird.media Hendrik on LinkedIn · Ethan on LinkedIn · Baird Media on LinkedIn · South African Podcasters Guild · Solid Gold Podcasts and Audiobooks · Baird Media - The Podcast People · Read the book
Chapters
1. Cold Open: Lwazi Volsak on the motivation that comes from being in a creative space (00:00:00)
2. Intro: Welcome to Season 3 (00:00:32)
3. Main Question: How does personal branding build audience loyalty? (00:00:52)
4. Why loyal audiences drive success (00:01:24)
5. Storytelling as a branding tool (00:01:39)
6. What is personal branding for podcasters? (00:02:16)
7. Authenticity and trust in podcasting (00:02:54)
8. Why storytelling creates stronger audience connection (00:03:45)
9. Building a brand: Consistency, strategy, and intent (00:04:12)
10. SAPG Clip: Personal branding as a business tool (00:04:51)
11. SAPG Clip: Niche topics vs personality-driven shows (00:05:48)
12. Guest Swaps: Do they help grow audiences? (00:06:40)
13. Promo Swaps: A better collaboration strategy (00:07:38)
14. Why storytelling is often missing in interview podcasts (00:08:57)
15. Be the main character of your own show (00:09:50)
16. Jonathan’s 3 storytelling strategies (00:10:37)
17. Case Study: How That 80s Show builds connection through stories (00:12:10)
18. Podcast Example: SmartLess as a model of organic branding (00:13:35)
19. SAPG Promo: Join the South African Podcasters Guild (00:14:02)
20. Podmaster™ Startup Programme Plug (00:14:44)
21. Solid Gold Clip: Do audiences come for guests or hosts? (00:14:57)
22. Aligning niche, brand, and tone (00:16:28)
23. MacG vs Bruce Whitfield: Branding through contrast (00:17:26)
24. What did we learn? Episode wrap-up (00:18:25)
25. Masterclass Invitation (00:19:42)
26. Outro and teaser for Episode 7 (00:19:57)
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