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Making Social Media Work for Your Podcast
Manage episode 490959011 series 3491015
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Social media isn’t just a promo tool - it’s where discovery happens. In this episode, Hendrik and Ethan explore how podcasters can use platforms like Instagram, TikTok, YouTube, and LinkedIn to grow a loyal audience. With real-world insights from creators like Yaz the Student, Russell Wasserfall, Bob Rock, Brett Fish Anderson, Gino Archeleto, and the team from Solid Gold and the SAPG, the episode dives into strategies for making native content, engaging niche audiences, and building real community online. You'll hear why link-dropping doesn't cut it, how behind-the-scenes and trend-jumping content actually works, and why your podcast’s biggest fans might already be watching - you just need to meet them where they are. Baird Media - The Podcast People · Read the book
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Chapters
1. TikTok Advice from Paulo Dias (00:00:00)
2. Welcome to Episode 7 (00:00:38)
3. Why Social Media Matters for Podcasters (00:01:57)
4. Listener Question: How Do I Grow My Podcast? (00:04:00)
5. Spotlight: Yaz the Student’s Dual-Podcast Strategy (00:04:28)
6. The Purpose of Social Media: Direct or Connect? (00:06:16)
7. Live vs Long-Term: Gino’s Social Media Experiment (00:07:50)
8. Finding Your Niche: Russell Wasserfall’s Organic Audience Growth (00:09:08)
9. Platforms and Their Purposes (00:11:13)
10. Timely Relevance: Brett Fish Anderson on Leveraging Current Events (00:12:05)
11. Building Community vs Gaining Listeners (00:13:38)
12. Shannon and Gavin Kennedy on Conversion Challenges (00:15:11)
13. Choose a Platform and Own It (00:18:09)
14. Solid Gold Segment: Producing Like a Pro (00:19:35)
15. Native Content and Platform Loyalty (00:20:33)
16. Trend-Jumping and Blurred Lines (00:22:47)
17. Key Takeaways and Final Thoughts (00:24:39)
18. Surprise! Bonus Episode Coming Next (00:25:57)
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