BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal

Before The Bestseller

Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to market their nonfiction books. These episodes will typically be 15 to 30 minutes—short, but packed with valuable takeaways you’ll want to take note of.

For this episode, we’re joined by Dr. Scott J. Vrzal, who brings over 30 years of experience and holds triple certification in Applied Kinesiology. Dr. V teaches nationwide on topics such as headaches, autoimmune conditions, thyroid health, and athletic performance. He is also the author of The Headache Advantage: 7 Pain Patterns as Tools for Total Body Transformation.

We dive into strategies for effectively promoting the book, including the importance of giving away free copies and setting specific goals to move thousands of copies. Dr. Vrzal shares ideas for systematizing the marketing process, such as sending promotional boxes to doctors and offering bulk purchases at a discount. Tune in for practical tips on building a successful marketing campaign, increasing book visibility, and generating reviews to ensure long-term success.

Learn more about Dr. Vrzal’s book here: https://a.co/d/j41RlwF

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]

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