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How Liquid Death broke category norms to stand out from the crowd
Manage episode 416849247 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
66 episodes
How Liquid Death broke category norms to stand out from the crowd
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Manage episode 416849247 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
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Similar to Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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