Creating Customer Experience With AI - Lamees Butt

Behind The Numbers With Dave Bookbinder

In this episode of Behind The Numbers, Dave is joined by Lamees Butt, the Senior Vice President of Global Alliances and Channels at Zoovu. Lamees joins us all the way from the UK to delve into the fascinating world of AI-driven product discovery.

With over 15 years in the tech industry, Lamees brings a wealth of knowledge and experience from both the corporate and startup worlds. She introduces us to Zoovu, an AI product discovery company that she joined in 2017. Zoovu’s mission is to connect customers with the products they need in the most seamless way possible, translating complex technical specifications into simple, human-friendly language.

Throughout the episode, Lamees provides a deeper understanding of what a product discovery company does. She uses relatable examples, such as shopping for a laptop, to explain how Zoovu’s technology simplifies the online shopping experience. Instead of being overwhelmed by endless product specifications, Zoovu helps customers find the right product through a digital conversation that mimics the experience of talking to a knowledgeable salesperson.

Lamees also discusses the technical aspects of Zoovu’s platform, including their use of ontologies to provide context and understand technical specifications. She highlights the company's partnerships, particularly with SAP, to help B2B customers streamline their complex product sales processes.

The conversation explores the importance of customer engagement and how both B2B and B2C companies use AI to enhance the customer journey. Lamise emphasizes the role of AI in capturing and optimizing sales conversations, ultimately driving better results and customer satisfaction.

The episode also features a deep dive into a case study with Draeger, a medical device manufacturer. Lamise explains how Zoovu helped Draeger digitize their complex product sales process, empowering their customers to make purchases online and unlocking new revenue channels.

In addition to discussing the technical and business aspects, Lamise shares her entrepreneurial journey, from her early days in the fashion tech space to her current role at Zoovu. She provides valuable insights into the importance of innovation and efficiency in doing more with less.

As the episode concludes, Lamees offers her perspective on the future of artificial intelligence and its potential to transform business processes. She encourages listeners to embrace AI as a tool to optimize and improve their operations.

For those interested in learning more about Zoovu or connecting with Lamise, she invites you to reach out on LinkedIn or visit Zoovu's website for a demo.

Don't miss this enlightening episode of Behind the Numbers to gain valuable insights into the power of AI in product discovery and customer engagement.

About our guest:

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. Sheis experienced in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu.

Her passion for innovation in the digital space focuses on the belief that when technology is leveraged strategically its ability to create value for businesses and their customers is truly transformative

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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