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From Franchisee to CEO: How 16 Handles Is Winning with Flavor & Loyalty
Manage episode 493263756 series 2887024
Content provided by Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How does a “flavor drop” every month, pop culture infusions, and a unique loyalty program help 16 Handles thrive in the frozen yogurt game? CEO Neil Hershman shares his journey from franchisee to CEO, the secrets behind flavor innovation, why customer reviews matter, and how modern marketing powers franchise growth. Discover lessons in loyalty, operations, and brand building—plus the scoop on what it takes to scale in a crowded dessert market.
More about the episode
Theme Music by Ali Schwartz and Meserole Sound
205 episodes
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Manage episode 493263756 series 2887024
Content provided by Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How does a “flavor drop” every month, pop culture infusions, and a unique loyalty program help 16 Handles thrive in the frozen yogurt game? CEO Neil Hershman shares his journey from franchisee to CEO, the secrets behind flavor innovation, why customer reviews matter, and how modern marketing powers franchise growth. Discover lessons in loyalty, operations, and brand building—plus the scoop on what it takes to scale in a crowded dessert market.
More about the episode
Theme Music by Ali Schwartz and Meserole Sound
205 episodes
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Similar to Behind the Review
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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…
continue reading
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