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How to Create Copy That Converts with Will Green, Copy Road

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Manage episode 481225081 series 2415578
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if everything you know about “value-driven copy” is wrong?

In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process.

🔥 What you’ll learn:

  • Why most copywriting fails (and what to do instead)
  • The dead-simple rule that drives Will’s 7-figure campaigns
  • How his offshore team is helping founders scale video at 80% less cost
  • Why he thinks “free value” is overrated—and what to do instead
  • What founders get wrong when hiring copywriters

Want to grow with less noise and more clarity? 👉 Work with A.J.

🔗 Resources + Guest Links:

  continue reading

299 episodes

Artwork
iconShare
 
Manage episode 481225081 series 2415578
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if everything you know about “value-driven copy” is wrong?

In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process.

🔥 What you’ll learn:

  • Why most copywriting fails (and what to do instead)
  • The dead-simple rule that drives Will’s 7-figure campaigns
  • How his offshore team is helping founders scale video at 80% less cost
  • Why he thinks “free value” is overrated—and what to do instead
  • What founders get wrong when hiring copywriters

Want to grow with less noise and more clarity? 👉 Work with A.J.

🔗 Resources + Guest Links:

  continue reading

299 episodes

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