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From Supermodel to Social Media Coach: Losing a Million Followers and Finding Authenticity with Emma
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In this raw and revealing episode, we sit down with Emma (@embrace_socials), a former international model turned Instagram growth coach, who shares her extraordinary journey of rising to social media fame, losing it all, and rebuilding with purpose. After amassing over a million followers during her modeling career, Emma experienced the devastating loss of her Instagram account overnight - not once, but twice. Rather than letting this setback define her, she transformed her approach to social media and launched Embrace Socials, growing a new account to nearly half a million followers in just 12 months.
Emma opens up about the emotional toll of losing her digital empire, the humbling lessons learned, and how hitting rock bottom led her to discover a more authentic way of connecting online. This episode is a must-listen for anyone building their social media presence, offering valuable insights on the difference between having followers versus building a community, and why being yourself is the ultimate growth strategy.
You can find Emma here: @embrace_socials
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