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EP12: Decarbonizing the Planet: How Do We Break Through the Money-First Mentality? with Rod Fountain
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Discover Rod’s vision for a circular economy and the hurdles he faces in making sustainable change a reality. In this episode, Rod opens up about his work with Unwasted, a company that creates eco-friendly products using patented technology, free from harmful chemicals. He shares his frustrations with investors who prioritize profit over meaningful progress and the financial and emotional stress that comes with driving innovation. Rod also discusses the divide between the wealthy and the working class and how we can reshape capitalism to focus on sustainability and collaboration over profit.
Episode Highlights:
04:05 - The Money Mindset: A Barrier to True Change
06:40 - The Deceptive Nature of "Net Zero" Headlines
09:02 - Resilience in the Next Generation
10:55 - Cultural Shifts in Spending
14:36 - The Decline of Practical Education in Favor of University Degrees
19:08 - How "Never Waste" Is Changing the Future
20:41 - Profit Targets vs. Purpose
22:18 - Involvement with Luton Town
25:33 - Resilience in Sports
28:30 - Building a Pilot Plant Against All Odds
34:23 - Vested Interests in Industry
38:18 - Collaboration for Change
44:43 - A Father's Influence
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