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A JOURNEY FROM TRANSCREATION TO B2B TECH MARKETING | With Marina Mann and Bruno Combart | beyondthewords

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Content provided by Zeitgeist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zeitgeist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!

To find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/

Read our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to [email protected]. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B

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13 episodes

Artwork
iconShare
 
Manage episode 424794472 series 3563714
Content provided by Zeitgeist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zeitgeist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!

To find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/

Read our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to [email protected]. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B

  continue reading

13 episodes

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