90% of Startups Fail Because of THIS! | Marketing Secrets with G. Rana Sinha 🚀

Boardsi Leadership Talks

🚀 Welcome to Boardsi Leadership Talks! In this episode, Martin Rowinski sits down with Gee Ranasinha, CEO of Kexino, to uncover the biggest marketing mistakes killing small businesses—and how to fix them. From behavioral science in branding to why 90% of bootstrapped startups fail, this conversation is packed with actionable insights for founders, marketers, and executives.
📌 Key Takeaways:
- Why copywriting (not design) is the #1 factor that converts customers.
- How startups waste budgets on the wrong marketing fixes.
- The emotional triggers behind B2B/B2C buying decisions.
- Why data-driven marketing is often misunderstood.
💬 Quotes:
"Customers don’t buy the best product—they buy the LEAST RISKY one."
"Marketing hasn’t evolved; human psychology hasn’t changed in 5,000 years!"
🕒 Timestamps (Chapters):
00:00 - Intro
02:16 - G. Rana Sinha’s Background
04:04 - The Boss Who Changed Everything
07:11 - Biggest Marketing Mistakes (Self-Diagnosis Trap)
12:20 - Why Startups Fail (Cash Flow Crisis)
19:54 - Behavioral Science in Sales Funnels
25:54 - What NEVER Changes in Marketing
32:13 - Outro
🔔 Subscribe for more leadership & marketing wisdom: https://www.youtube.com/@TheBoardsi
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