Fear, Trust & Branding: The Secrets Behind Smart Marketing | PART-2

Boardsi Leadership Talks

Welcome back to Boardsi Leadership Talks! In Part 2 of this explosive episode, Martin Rowinski and Gee Ranasinha (CEO of Kexino) dive deeper into:
- Why 80% of CEOs distrust their CMOs (and how to fix it).
- The hidden power of direct mail in a digital world.
- How behavioral science secretly drives ALL buying decisions.
- Executive branding: Why authenticity beats generic thought leadership.
🔔 Missed Part 1? Watch it here: https://youtu.be/k1Irf3pMpCo
🔥 Key Moments:
00:00 - Teaser: "Digital marketing is FREE? Think again."
02:28 - Why boardrooms misunderstand marketing (and how to speak their language).
12:20 - The insurance industry’s fear-based secret (and how to use it).
25:21 - How to build a personal brand that stands out.
32:13 - G’s "Better Marketing in 60 Minutes" offer (exclusive to viewers).
💬 Fan-Favorite Quote:
"Marketing isn’t about promotion—it’s about positioning, perception, and performance."
🕒 Timestamps (Chapters):
00:00 - Intro & Recap of Part 1
02:16 - Why CEOs Distrust CMOs
12:20 - Fear: The Hidden Sales Trigger
19:54 - Behavioral Science in B2B/B2C
25:21 - Authentic Thought Leadership
32:13 - Gee Ranasinha’s 60-Minute Marketing Fix

Thank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.
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