Book Title Mistakes Authors Make—and How to Avoid Them - BM479

Book Marketing Mentors

Think your book title is brilliant? Think again.

In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books.

After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).

Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.

🔑 5 Key Takeaways:

1. Your Title Isn’t Enough
   A clever title won’t sell your book, but the right subtitle might.
2. Test Before You Commit
   Use social media to title-test and build early buzz.
3. Trademark Truth Bomb
   You can’t trademark a title, but there’s something else you can.
4. Plan for the Series—Now
   Even one book should set the stage for book two.
5. Shorter Sells Better
   Today’s readers want shorter books and bite-sized chapters.

Listen now and learn what makes a title sell itself.

Here's how to connect with Maggie:

Email

LinkedIn

YouTube

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