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E69 Social Marketing - What is it really?

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Manage episode 486357251 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.

Nedra is founder of Weinreich Communications, and an editorial board member for Social Marketing Quarterly. She has been practising social marketing for over 30 years.

Highlights:

Nedra's Personal Productivity Hack:
- Discovered virtual co-working
- Uses "body doubling" technique
- Increased focus and productivity through intentional work sessions

What is Social Marketing?
- Not social media
- Systematic approach to behaviour change
- Focuses on audience insights and making desired actions easier
- Integrates psychology, design, and marketing principles

Case Study: California Teen Suicide Prevention Campaign
- Campaign: "Never a Bother"
- Target: Low-income teens
- Innovative co-design process with youth
- Addressed key barriers to seeking mental health support

Social Marketing vs. Behavioural Science:
- More than just awareness
- Systematic research-driven approach
- Audience-centered design
- Scalable behaviour change strategies

Quote:
"Social marketing is applied behavioural science at scale." - Nedra Weinreich

Free Resources:

Don't forget your 10% saving:

BrainFuel10

World Social Marketing Conference

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 486357251 series 3365571
Content provided by Ruth Dale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ruth Dale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.

Nedra is founder of Weinreich Communications, and an editorial board member for Social Marketing Quarterly. She has been practising social marketing for over 30 years.

Highlights:

Nedra's Personal Productivity Hack:
- Discovered virtual co-working
- Uses "body doubling" technique
- Increased focus and productivity through intentional work sessions

What is Social Marketing?
- Not social media
- Systematic approach to behaviour change
- Focuses on audience insights and making desired actions easier
- Integrates psychology, design, and marketing principles

Case Study: California Teen Suicide Prevention Campaign
- Campaign: "Never a Bother"
- Target: Low-income teens
- Innovative co-design process with youth
- Addressed key barriers to seeking mental health support

Social Marketing vs. Behavioural Science:
- More than just awareness
- Systematic research-driven approach
- Audience-centered design
- Scalable behaviour change strategies

Quote:
"Social marketing is applied behavioural science at scale." - Nedra Weinreich

Free Resources:

Don't forget your 10% saving:

BrainFuel10

World Social Marketing Conference

  continue reading

67 episodes

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