How Having an Impact-Driven Purpose Gives Your Startup an Edge in Attracting & Retaining Talent

Brains Byte Back

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2y ago 24:56

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In today’s episode of the Brains Byte Back podcast, we speak with Bryan Janeczko, Co-Founder and CEO of Nunbelievable, a mission-based baked goods company striving to combat hunger in America; “one cookie at a time”.

Long-term listeners of Brains Byte Back will remember Janeczko from our episode back in 2020 titled “How Anyone Can Turn an Idea Into a Startup.” Janeczko kicks off the show by sharing what has been keeping him busy since we last spoke, and talks about his work with Nunbelievable.

He talks about how the company has a one-for-one giving model. While he admits the one-for-one giving model is no longer unique, Janeczko argues that Nunbelievable sets itself apart as a for-purpose business that combines the best of running a for-profit business and supporting a cause that people care about.

Janeczko goes on to add that their mission, to end hunger in America, is a major issue that everyone can get behind, regardless of their background or political affiliation.

To date, Nunbelievable's one-for-one model has provided over a million meals to those in need. Janeczko also goes into detail about the company's partnership with Feeding America, an organization that aims to eliminate poverty and reduce hunger, particularly in densely populated urban areas and communities of color.

And finally, we talk about the importance of conscious consumerism, and Janeczko shares why he believes it is important to be impact-focused and sustainable when it comes to business practices.

Links 🔗

Our Guest🙋:

Find out more about Bryan Janeczko here (LinkedIn) -

https://www.linkedin.com/in/bryanjaneczko

Find out more about Nunbelievable (website) -

https://nunbelievable.com/

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