How this Digital Marketplace for Used Heavy Equipment Helps Business Save Money & Improve Sustainability

Brains Byte Back

In today’s episode of the Brains Byte Back podcast, we speak with Adam Lawrence, Co-Founder and CEO of Boom & Bucket, a trusted digital dealer for buying and selling used heavy equipment.

In this episode, Lawrence kicks off by sharing how Boom & Bucket is the largest website for buying and selling used construction equipment online, ranging from tractors to bulldozers to cranes.

He then details how the company got started, when the two co-founders, Aaron and Samir, sold a company to Caterpillar in 2017 and stayed on to help with Cat Digital Labs, the innovation department of Caterpillar.

During this time, Lawrence was running a large payments business which he left in 2020. Lawrence and Samir met, and with Lawrence's desire to stay in e-commerce, and Samir's insights on using data to better understand the quality of the equipment being sold, the founding team started working on Boom & Bucket.

Despite the company having only been around for two years, Lawrence shares that they have achieved a lot in this short space of time. He highlights this by pointing out that they have raised a venture round in 2021 and built a team that includes a head of operations and a head of engineering. Boom & Bucket officially launched in February 2022 and since then has become one of the fastest-growing companies of its type.

Lawrence also shares the backstory behind the name "Boom & Bucket," which Lawrence advocates was chosen from a list of 50 names. The alliteration, as well as the fact that both a boom and a bucket are components of the construction equipment being sold, made it a winning name.

Lawrence claims that they set out to build an iconic logo and brand around the name, with a red, white, and blue color scheme and a simple line drawing of an excavator that evokes movement. He explains that the goal was to build an Americana brand that would still resonate 50 years from now.

Links 🔗

Our Guest🙋:

Find out more about Adam Lawrence here (LinkedIn + Twitter) -

https://www.linkedin.com/in/aslawrence

https://twitter.com/im_asl?lang=en

Find out more about Boom & Bucket (website) -

https://www.boomandbucket.com/

Watch the “Gorge Video” Adam references here -

https://www.youtube.com/watch?v=GA8z7f7a2Pk

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