395. The funnels that are working & that you need in your business

Brand Builders Lab with Suz Chadwick

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels."

In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she rubbed shoulders with marketing legends. Imagine five days of non-stop learning, strategies, and dancing with glow sticks before breakfast! Pure genius to have people all energised and ready, am I right?

Curious about what's working now in the online funnel world?

Key takeaways:

1. Get back to basics and refine your offer until it clicks! Kate emphasises the importance of continuously testing offers through regular webinars or funnels. Always aim for that sweet 10% conversion rate from your webinars if you're selling offers between $200 - $3000.
2. Once you've cracked the code on a live webinar, it's time to go evergreen. Kate shares client success stories where consistent weekly live webinars eventually transformed into automated money-makers. If your live session rocks, your recorded session will follow suit.
3. Lead magnet to tripwire is making a comeback! Adding a 72-hour discounted offer right after a freebie, followed by a few enticing follow-up emails, helps cover ad costs and keeps the momentum rolling.
4. In uncertain times, low ticket offers can be a game-changer. They’re not about breaking even on ads but about adding value and building trust. Make them simple yet impactful to encourage those impulse buys.
5. Both Kate and I love how AI, especially ChatGPT, can streamline the creation process. It’s like your own team brainstorming and executing ideas at lightning speed. Tools like these allow us to work smarter, not harder.

I truly hope you find these nuggets of wisdom helpful. Let me know if you're going to give any of these a go or if you have your own creative twists. Remember, it's all about automating and optimising while keeping it fun and fitting for your market.

Catch you in the next episode, and until then, happy funnel-ing!

Connect with Kate McKibbin - Hello Funnels

Website: https://hellofunnels.co/

Instagram: https://www.instagram.com/hellofunnels

YouTube: https://www.youtube.com/channel/UCSEUE9KC-x35_HYa29mSSgQ

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LINKS:

Website: www.suzchadwick.com

Instagram: www.instagram.com/suzchadwick

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