396. Practising Imperfection

Brand Builders Lab with Suz Chadwick

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours.

Key Takeaways:

1. Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing expert in another area. Starting over is hard, but remember, everyone was once a beginner.

2. Your personality can be the deciding factor for why someone chooses to work with you. Bring that personality to the forefront and let it be your differentiator. Sharing your unique stories, experience, and why you do what you do creates real connection.

3. Don’t just show the shiny end products. Let people in on the ups, downs, and all-arounds of your journey. People love following a good story, and it might just be the reason someone becomes your biggest cheerleader.

4. By being transparent and sharing both successes and failures, you build trust with your audience. Talk about what works and what doesn’t, and your followers will appreciate the authenticity.

5. If you want to connect and grow, you've got to be willing to be imperfect and show up anyway. Perfection isn't relatable; progress is.

We're diving into why showing up as yourself is critical, how to create loyalty and trust through storytelling, and why embracing imperfection just might be your greatest strength. Hope this resonates with you, and remember, let me know if this lands and if you think you can use it!

NEXT STEPS:

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LINKS:

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