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Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Let's Be Real About What Doctors Feel Ft. Andrew Gardner
Manage episode 384017088 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Everyone in advertising is aware that our job is to "create emotional connections" with our audiences. While emotion is unarguably a strong driver of behavior change, emotion based interventions only work when we are able to correctly identify true emotions --this is something that our industry struggles with when it comes to doctors.
Doctor's emotions are not simply a mirror of their patient's emotions, nor are they always even related. Listen as we sit down with this week's guest, chief strategy officer Andrew Gardner, as we discuss how doctors actually feel, BS assumptions that are often made about how we think they feel, and approaches to insight generation that will help us get to more a more accurate understanding.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
46 episodes
Share
Manage episode 384017088 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Everyone in advertising is aware that our job is to "create emotional connections" with our audiences. While emotion is unarguably a strong driver of behavior change, emotion based interventions only work when we are able to correctly identify true emotions --this is something that our industry struggles with when it comes to doctors.
Doctor's emotions are not simply a mirror of their patient's emotions, nor are they always even related. Listen as we sit down with this week's guest, chief strategy officer Andrew Gardner, as we discuss how doctors actually feel, BS assumptions that are often made about how we think they feel, and approaches to insight generation that will help us get to more a more accurate understanding.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
46 episodes
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Similar to Breaking the Code
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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