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Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse
Manage episode 384017091 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
46 episodes
Share
Manage episode 384017091 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
46 episodes
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Similar to Breaking the Code
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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